What a cool process – It’s like designing a person from scratch… what they look and sound like, what their sense of humour and personality is etc…
I had a pretty clear idea in my mind about what I was looking for, but to bring it to life you need a talented designer:
Enter Isabeau. She did such a killer job with our wedding invites and knew exactly what we were trying to achieve (check out www.thejeffiner.blogspot.com) there was no doubt she would crack the rocco identity…
One of the ways to help crystalize what you want is to create a feeler board. When doing this I noticed a common thread in some colours that were re-occuring… black and yellow. That would be the ‘corporate’ colours. After giving her pages of feeler boards, reference pics and talking her through a bunch of ideas, she went away and came back with some initial scamps which were almost spot on…
We tweaked the writing to make it a little chunkier (we tried rounded edges but it started to look a bit like comic sans and there was no way on earth that would be the rocco identity!)
Also, the initial logo icon (above) was too contained… I wanted the icon to represent the creation of energy, rather the containment of it… more of an explosion, than an implosion… kind of like the toxic waste logo, but not…
Isabeau then went off and crafted a bit more and came back with the following options…
I was sold on the initial logo identity – clean simple and open to be interpreted however you like… another big consideration was if it could be practically made into a jewelerry stamp to put onto each piece… this design seemed like it would work very well…
In the meantime I was trying to buy the rocco.com domain name but it was taken. After actually looking into it – it seems that existing platforms like blogs, facebook, twitter etc are suitable enough to have your online presence… websites aren’t as NB as they used to be and mainly serve to drive traffic to these other platforms. Plus, now I dont need web design skills or hosting fees etc.